Avid mediacentral editorial pro#

“For a project of this magnitude, we needed a scalable, cost-effective and easy-to-integrate platform that would let our post-production teams find our assets fast, collaborate seamlessly and create the best story possible under intense time pressures. “Our previous workflow was incumbered by decentralized production islands and content maintained in numerous storage silos,” said Khaled Ben Younes, Head of Post Production at Genomedia. With faster turnaround times, review processes are simplified – allowing Genomedia to focus more on the creative process. By enabling Genomedia’s editorial teams to collaborate efficiently, multiple editors could easily select and work on the best shots collected from multiple cameras and approve footage simultaneously using just a web browser.

Avid mediacentral editorial pro#

With its roots in documentary production, Genomedia needed a way to streamline the post-production process and enable collaboration between its editorial teams as it looked to expand its TV genre capabilities and meet business demand for UHD content.Īn end-to-end workflow consisting of MediaCentral | Editorial Management interoperating with Media Composer®, Pro Tools® and three tiers of Avid NEXIS® storage gave Genomedia’s on-site editors and off-site producers the ability to boost production output, particularly UHD content.

Genomedia’s content is viewed by audiences across the Arab world. Faced with delivering high-quality content within tight deadlines, Genomedia deployed an end-to-end Avid post-production workflow with MediaCentral® | Editorial Management to empower its editors and significantly accelerate the production of its first ever drama series. Genomedia Accelerates its UHD Production Capabilities with Avid MediaCentral | Editorial ManagementĪvid’s powerful and scalable workflow gives Genomedia the tools to quickly produce quality content and drive creativity Avid® ( Nasdaq: AVID) today announced that Dubai-based production company Genomedia has transformed the way it produces and edits Ultra High Definition (UHD) content with Avid.